Project Description
Greater Manchester Waste Authority (GMWA) wanted to increase the tonnage of specific types of recyclable materials. They wanted a campaign to target waste paper; particularly catalogues and tetra packs. Then a follow on campaign to increase the recycling of household food and garden waste. I suggested a creative route that would accommodate both types of targeted waste. The two campaigns similar look and feel would have a stronger presence. The creative call to action was for individuals to do their bit. This would have a cumulative effect and help the GMWA to reach their targets.
