AMRI required a campaign that promoted the financial and time saving opportunities that their CRO (Contract Research Organisation) and CRM (Contract Research Management) systems offered. Their professional in-sourcing and global out-sourcing services marketed under the brand of AMRI Smartsourcing offer both small and large-scale pharmaceutical companies real savings in both cost and time to bring a drug to market.

This campaign highlighted the efficiency that outsourcing the drug discovery, testing and manufacture can offer by making the whole process more streamlined and as a result offers huge savings in both the time and cost it takes to get a drug from the discovery stage to full scale manufacture.